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  • Meal plans tailored to your macros and cooking preferences
  • 1,500+ recipes to choose from
  • Weekly shopping lists
  • Swap out any meals with one click
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Doctor reviewed guides and hand crafted recipes, delivered in one simple e-mail a week.

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What is a keto diet?

Keto is a low carb, high fat way of eating that shifts your body to burn fat instead of sugar. Done well it's simple, sustainable and built on real food. The benefits range from weight loss to diabetes management to mental focus. Our complete beginner's guide explains how it works, what to eat, and what to expect.

Read the full guide
  • 1,300+ recipestested and staff approved
  • 170+ guideschecked by doctors and dietitians
  • Since 201312+ years of real experience

Guides to get you started

Or start here
Guide: Ketogenic Diet Food ListWhat to eat, what to skip, and the sneaky carbs in between.Read the guideGuide: 14 Day Meal PlanTwo weeks of meals planned for you, with the shopping list to match.Read the guideGuide: Best and Worst SweetenersWhich sweeteners keep you in ketosis, and which quietly do not.Read the guideGuide: Keto CalculatorFind your own daily targets for carbs, protein and fat in a minute.Read the guideGuide: Best Low Carb VegetablesThe vegetables that fit keto, ranked by net carbs per serving.Read the guideGuide: What is the Keto FluWhy the first week can feel rough, and what actually remedies it.Read the guide

As featured on

  • Healthline
  • Dr. Axe
  • Diabetes Daily
  • MSN
  • BuzzFeed
  • foodgawker
  • Delish

Recipes worth cooking today

Browse all recipes

Looking for easy and tasty keto recipes? Here you will find hundreds of recipes ranging from breakfast, lunch, and dinner to snacks, sauces, and desserts.

Popular recipes

New recipes

See all 1,309 recipes

Dive into everything keto

All articles

The how-to, "is it keto?", and in-depth guides all backed by science. If you have run into an issue or have a question, it is likely answered in one of these.

Featured articles

Quick answers

Browse the keto FAQ
Can I skip psyllium husk?What if I miss my fat goal?Almond over coconut flour?How do I count net carbs?
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The Keto Academy

Meal plans built around your body

Tell us your macros, how much time you have to cook and the food you actually like. Our app builds the week and hands you the shopping list, all tailored to your macros.

  • Full weeks planned around your macros
  • Ready-to-print shopping lists for your plan
  • Swap any meal you do not want, one click
  • Over 1,500 recipes, every one calculated
Start my meal planSee how it works

4.9Excellent on Trustpilot

Over 85,000 meal plans generated.

How we keep this accurate

About our team

You need information you can trust. Here is how we earn it along with the values we hold.

  • Reviewed by real expertsOur guides are checked by a team of professionals from around the world, from medical doctors and registered dietitians to pharmacists.
  • The numbers are on every recipeEvery one of our recipes is strictly checked for nutrition and calculated per serving, so nothing is a guess.
  • Cooked, not just published19,000+ comments from people who actually made the recipe and came back to say how it went.
  • We have the experienceBetween us, we have decades of experience writing, testing and revising keto guidance as the science has moved.

Keto for visual learners

Visit the channel

Our video guides cover the fundamentals in just a few minutes. Plain explanations, no hype, and practical information.

Ruled.me video guide: How to Start a Keto DietHow to Start a Keto DietRuled.me video guide: Keto Cooking: Keto Food ListKeto Cooking: Keto Food ListRuled.me video guide: Macros and The Keto CalculatorMacros and The Keto CalculatorRuled.me video guide: 10 Keto One-Pan Recipes with Easy Cleanup10 Keto One-Pan Recipes with Easy Cleanup